Know Your Audience or Miss the Mark

In today's digital landscape, marketing success hinges on one critical factor: understanding your audience, even the flashiest campaigns flop if targeted wrong, while mediocre ones thrive with the right crowd.

Key Demographics to Nail Down:

• Age & Gender: Tailor to specifics—like 80% female focus in weight loss—or broader ranges (e.g., 35-60 for business services).

• Location: Use platforms like Meta to target by postcode  and geo-restrict to serviceable areas.

• Education & Interests: Leverage digital footprints—interactions with content on pets, business, or fitness—to reach engaged users.

With 4 billion internet users globally, platforms like Facebook, Instagram, TikTok, and Google offer precise tools.

Pro Tips:

For SMBs, this means efficient ad spend

• Spy on competitors: On Facebook, click "Why am I seeing this ad?" to reveal targeting strategies. Watch this video which tells you how to do it https://youtu.be/1WnkP0v04SU?si=k7k5San6XatYzL9D

• Harness AI: Query ChatGPT for deeper avatars, e.g., "Describe fitness enthusiasts aged 25-39 earning £70K+ with home gyms."

• Build Ranges: Avoid narrow profiles; use avatars like "ambitious professionals in the US/Canada/UK interested in business growth."
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 Prioritise audience insight—it's the foundation of profitable marketing.

Latest Client Review

"We have been working with Mike for a few year's now assisting us with some social media advertising. He provides an excellent service, proven results, easy to deal with and we look forward to working with Mike again next year. Highly recommend."

All the best, Mike - Mike's Online Academy

If your current Facebook and Google Ads campaigns aren’t delivering the results you’d like or if you have never ran a paid ads campaign before— I'm here to help.

Just reply to this email or book a discovery call at mikesonlineacademy.com/virtualcoffee