Hopefully you have set your business goals for 2024 and are making plans on getting the most from your biggest digital asset this year.
How do you determine what goals to set and how to write them effectively?
Here are some tips to help guide you in setting achievable and meaningful website goals for the coming year:
1. Start with your business goals: Your website should align with your overall business goals. Consider what your business needs to achieve in the coming year and how your website can support those objectives. For example, if your goal is to increase sales, your website goals may focus on improving user experience and conversion rates.
2. Use the SMART method: When writing your website goals, follow the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. This will help ensure that your goals are clear, trackable, and attainable within a certain timeframe. For example, a SMART goal for a blog may be to increase website traffic by 20% in six months through consistent content creation and promotion. You can also create supporting goals to help you achieve your traffic goal such as "I will write a blog post every 2 weeks and share on LinkedIn". Your posts could be about the service you're looking to increase your sales on.
3. Consider different aspects of your website: Your website goals should cover various areas, such as design, content, user experience, and SEO. It's important to have a well-rounded set of goals that address different aspects of your website to ensure overall improvement. For example, your goals may include improving website loading speed, increasing social media engagement, updating outdated content or the design.
4. Involve your team: Your website is not just your responsibility as a business owner. Involving your team in setting website goals can generate valuable ideas and increase accountability. It can also help ensure that your website goals are aligned with your overall business objectives.
5. Regularly review and adjust: Setting goals for your website is not a one-time task. It's important to regularly review and assess your progress towards meeting these goals. If you're not making progress, it's okay to adjust or change your goals to better suit your business needs.
Setting goals for your website can be a powerful way to drive growth and success for your business. By following these tips, you can create achievable and impactful website goals for the coming year. Remember to regularly review and adjust your goals to stay on track and continuously improve your website's performance.
If you have the plans and the content but lack the time to get the website part done we are happy to help. If you need some marketing advice we can help connect you to someone to help with your strategy.
I look forward to hearing how your goals are going.
Lorraine Cheney
