Do: Tap into Summer Events and Vibes
Summer in the UK means events like festivals and seaside holidays.
Aligning your ads with these moments boosts relevance.
Don’t: Ignore Audience Schedule Shifts
Summer holidays and school breaks change when potential customers are online, often browsing later in the evening or during travel. Mistiming ads can waste your budget.
Do: Leverage Dynamic Ads for Personalisation
Dynamic ads show tailored products based on user behavior, perfect for promoting summer-specific items efficiently.
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Don’t: Overlook Mobile Optimisation
With holidaymakers browsing on phones at the beach or in beer gardens, non-mobile-friendly ads lead to poor engagement.
Do: Incorporate UK Weather-Based Targeting
Why it works: The UK’s famously unpredictable summer weather influences consumer behavior. Targeting ads based on weather conditions can boost relevance and engagement.
Don’t: Let Ad Fatigue Set In
UK audiences tire of repetitive ads quickly, especially during laid-back summer months. High ad frequency reduces engagement.
